Glance Sans: Nolde
People have identities. So do typefaces. Fonts matter because identity matters.

Nolde is a small brand that is committed to long-term fashion, to reuse as a lever for change and to connections between people to create a more sustainable economy, with the goal of making the world a bit better for everyone.

Designed by Luis Armesilla in Madrid, the main concept is to create a brand that speaks about connections, adaptability, and cleanliness.

The visual identity uses Glance Sans by Identity Letters. Its details reinforce the brand concept: “Some strokes may not connect to their stems, creating visible gaps and thus, a dynamic impression of balance and movement. However, Glance Sans has a calmer appearance due to the lack of detached serifs.”

Text and Images by Luis Armesilla. Originally published on